In a crisis, action AND honesty count
The ‘best’ crisis is one that never happens – because people behave responsibly.
Once a crisis has occurred, the priority is on limiting potential damage and minimising the repercussions of the damage. Apart from natural catastrophes, crises are manmade. This raises the question of causes and responsibility.
In a crisis, action AND honesty count. Both are noted if they occur. Both are noted if they do not occur. After a crisis, it is important to learn from the key insights.
Communication plays a key role before, during and after a crisis. I advise and support you in all aspects of crisis communication – in preventing crises, in the event of a crisis, and in its wake.